Caen/Le Havre, France 17 March 2025
Students from E2SE Business School study the future museum of the Fondation Gandur pour l'Art
The Fondation Gandur pour l'Art is pleased to collaborate with E2SE Business School on a case study focused on its future museum, which will be established in Caen. Over the course of one semester, students in the "Manager of Communication and Marketing Strategies" (MSCM) programme will develop a communication strategy for this large-scale project as part of their Master's Year 1.
Enriched by discussions with Jean Claude Gandur, the case study led by the students will focus on several key themes: strategic marketing, visitor experience, brand platform, visual identity, communication plan, and the economic impact on the city of Caen.
"This museum will not only be an exhibition space, but a true place of life and transmission. By involving students in reflecting on its identity and communication, we affirm our desire to create a project rooted in its time, open to all, and particularly to the youth of the region, whom we sincerely hope will take ownership of the space and feel at home within the future museum" – Jean Claude Gandur
"Working on a cultural project of such magnitude represents an exceptional opportunity for our students. This experience allows them to apply their skills in a practical way and confront the reality of a project that will be pivotal for Caen and its region" – Antoine Leblanc, Head of Education at E2SE Communication.
